Marketing your property is not just listing it on the MLS® or posting signs & advertisements. Home staging is a careful merchandising plan focused on appealing to a wide range of buyers. Staging focuses on improving a home’s potential by transforming it into a ‘neutral’ property because the way we live in our home is completely different than the way we should sell our home. Staging creates a living space buyers can “see” themselves in, similar to how model home displays are presented.
With a properly staged home, the results can mean THOUSANDS more.
Many home-sellers agree that staging is a practical first step prior to selling any home, especially since the cost of staging a home is usually much less than the increased selling price often achieved from a professionally staged home.
When you list with the HeyRay.ca Team we will stage your home even if it is vacant and empty. We have furniture to stage 4-5 homes completely or partially stage 10+ homes. Our staging professionals work to enhance the positive aspects of your home, such as a great view, large rooms or beautiful grounds ~ highlighting the features of your home that most appeal to potential buyers. We own a large inventory of staging furniture, artwork and accessories and have a talented design team skilled to make the staging of your home easy. Let us work for you to get top dollar for your home.
Experience the difference the HeyRay team makes in selling your home!
24 Henry Street – Staging Success Story
In the last couple of years we have been experiencing what is known as the “HGTV Effect”. Most buyers have trouble visualizing an empty house with no furniture or artwork.
It is for this reason that Home Staging is one of the key components of the HeyRay Team marketing plan for any house we sell. Here’s an example:
This home was a 2 bedroom, 2 bathroom bungalow with a finished basement on a 50 by 110 ft lot and was completely vacant. This was also an estate sale so and executor gave us complete control over pricing, staging and marketing. To the right are the before and after photos.
All the furniture, artwork and accessories you see is owned by the HeyRay Team and there is no additional cost to our clients for this service. We also arranged for a gardener to clean up the yard, had the windows cleaned and basement carpet cleaned as well. After the house was staged we shot a virtual tour complete with floor plans and multiple photos.
The HeyRay Team listed 24 Henry Street in Georgetown, ON on October 8, 2011 for $299,99.00. The listing was posted on the Toronto Real Estate Board (TREB), The Guelph Real Estate Board, Realtor.ca and HeyRay.ca. We advertised in the Georgetown Independent, Mississauga News and Brampton Guardian. An Open House was held Sunday October 16th and offers were accepted at 7pm. There were 4 offers registered and the winning buyer paid $330,100 which was 10% over list price. The close date was October 27th.
“ The HeyRay Team exceeded my expectations. When Ray told me they would stage my fathers’ home I was a little skeptical but the results speak for themselves. We received $30,200.00 over list and the home was sold in 8 days. I would highly recommend Ray and his team to anyone selling their home. They made this transaction very painless. Thanks again.”
Dr. David Reynolds, Executor